Marketplace reach vs owned DTC margin
Amazon can provide search demand and conversion leverage, while Shopify gives sellers more customer ownership but requires paid acquisition discipline.
Channel comparison
Amazon vs Shopify profit comparison
Compare Amazon marketplace reach with Shopify DTC margin, acquisition cost, payment fees, and fulfillment pressure.
Same-SKU baseline economics
Hold price, product cost, and return reserve constant, then apply each channel baseline for fulfillment, ads, and fees. Replace defaults with actual statements before committing spend.
Baseline: $79 price · $18.30 product cost · US market
| Channel | Net profit | Margin | ROI | Break-even | Platform fees |
|---|---|---|---|---|---|
| Amazon | $16.99 | 21.5% | 27.4% | $59.01 | $11.85 |
| ShopifyRecommended | $28.36 | 35.9% | 56% | $49.79 | $2.59 |
How to compare in Seller Abacus
Enter the same SKU cost, freight, ads, and return reserve, then compare net profit, margin, ROI, and break-even price across channels.