Ad spend guard
Max ads at target margin
$6.74
Current cushion
-$2.76
Live SKU profit tool
Reverse Pricing
Target profit price calculator
Enter target net margin and cost structure to reverse-calculate the SKU price and break-even price.
Editable channel preset
This estimate is built for fast pre-listing SKU decisions before deeper channel validation.
Scenario library
Save the current SKU cost and fee inputs on this device, then load them later for comparison.
Keeps up to 8 recent local scenarios.
No saved scenarios yet.
Profit result
Reverse Pricing SKU
Total fees
$11.85
Total cost
$62.01
- Order revenue
- $79.00
- Net profit
- $16.99
- Net margin
- 21.5%
- ROI
- 27.4%
- Break-even price
- $59.01
- Target price
- $83.60
Profit decision board
Turn the current result into ad-spend, pricing, channel-switching, and cost-review boundaries for the next seller action.
Target price ladder
15%
$71.66
20%
$77.17
25%
$83.60
30%
$91.20
Channel volume offset
The current channel is already the best unit-profit option, or profit is not positive enough for a volume offset.
Costs to confirm
These costs are not modeled as standalone fields yet. Confirm them before buying inventory, restocking, or scaling ads.
Coupons / discountsReturn processingPayout / gateway feeFX loss
Sensitivity check
How small cost or price changes move unit net profit, so the riskiest lever is visible.
Ad cost +10%-$0.95
Low
Shipping +10%-$1.40
Watch
Product cost +10%-$1.83
Watch
Price down 5%-$3.36
High impact
Return reserve +2% price-$1.58
Watch
Profit simulator
Convert the current SKU into a health score, then apply price, cost, and ad-cost scenarios directly to the form.
SKU health score
86
Healthy
Pressure drivers
Target marginAd cost
Raise price to target margin
Set price to the reverse-calculated target margin level before testing market acceptance.
Net profit lift
+$3.91
Projected margin
25%
$79.00 -> $83.60
Reduce product cost 10%
Model supplier negotiation, packaging optimization, or better order volume.
Net profit lift
+$1.83
Projected margin
23.8%
$18.30 -> $16.47
Reduce ad cost 10%
Model tighter bids, stronger creatives, or lower paid acquisition per order.
Net profit lift
+$0.95
Projected margin
22.7%
$9.50 -> $8.55
Operating insights
Deterministic recommendations from the current inputs, target margin, and channel comparison.
Raise price or reduce cost
Target price is $83.60, leaving a $4.60 gap.
$83.60
Channel switch opportunity
TikTok Shop leads by $14.07 in net profit.
TikTok Shop
Fee breakdown
Product + packaging$18.30
23.2% of price
Fulfillment cost$5.85
7.4% of price
Freight + shipping$14.01
17.7% of price
Ad cost$9.50
12% of price
Return reserve$2.50
3.2% of price
Marketplace fee$11.85
15% of price
Payment fee$0.00
0% of price
Fixed transaction fee$0.00
0% of price
Target profit price
The reverse price includes marketplace rate, payment rate, and fixed transaction fees in the target margin.
Target price
$83.60
Target net margin: 25%
Fee formulas
Every result keeps the core formulas so the margin story can be checked by operators, buyers, or partners.
Marketplace fee
$79.00 × 15% = $11.85
Payment fee
$79.00 × 0% = $0.00
Total fees
$11.85 + $0.00 + $0.00 = $11.85
Total costs
$18.30 + $5.85 + $14.01 + $9.50 + $2.50 + $11.85 = $62.01
Net profit
$79.00 - $62.01 = $16.99
Break-even price
($50.16 + $0.00) ÷ (1 - 15%) = $59.01
Target price
($50.16 + $0.00) ÷ (1 - 15% - 25%) = $83.60
FAQ
Clarifies estimate boundaries, fee-rule review, and when to move from one SKU to the batch workspace.
Which costs does the Reverse Pricing calculator include?
It includes price, product and packaging cost, fulfillment, freight or shipping, ads, return reserve, marketplace fee, payment fee, and fixed transaction fee. Channel-specific cost warnings show what still needs review.
Can I use the Reverse Pricing result as a final quote?
Not by itself. Seller Abacus is a planning estimate; final quotes, restocking, and ad decisions should still be checked against official fee rules, statements, freight quotes, taxes, and FX.
When should I use the batch SKU workbench?
Use the batch SKU workbench when you need to compare many SKUs, import sourcing sheets, filter low-margin items, or generate a team margin report.
Fee rule version
Amazon US baseline
Rule version: GJ-FEE-US-2026-06
Market
US · USD
Reviewed
2026-06-30
Official sources
Assumptions
- Uses Amazon US Home and Kitchen referral fee baseline of 15%.
- FBA fulfillment, storage, inbound placement, low-inventory, and returns are kept as editable seller cost inputs.
- Amazon referral minimums are not added as fixed fees for orders where the percentage fee is higher.
Channel profit comparison
Use the same SKU price, product cost, and return reserve with each channel preset for fees and fulfillment.
RankChannelProfitMarginFees
#1
TikTok Shop
BestTikTok Shop profit calculator
$31.06
39.3%
$4.74
#2
Etsy
Etsy fee and profit calculator
$29.05
36.8%
$7.96
#3
Shopify
Shopify profit margin calculator
$28.36
35.9%
$2.59
#4
eBay
eBay fee and profit calculator
$24.36
30.8%
$11.14
#5
Amazon
Amazon FBA profit calculator
$16.99
21.5%
$11.85