Raise price to target margin
Set price to the reverse-calculated target margin level before testing market acceptance.
Net profit lift
+$3.91
Projected margin
25%
$79.00 -> $83.60
Live SKU profit tool
Reverse Pricing
Target profit price calculator
Enter target net margin and cost structure to reverse-calculate the SKU price and break-even price.
Editable channel preset
This estimate is built for fast pre-listing SKU decisions before deeper channel validation.
Scenario library
Save the current SKU cost and fee inputs on this device, then load them later for comparison.
Keeps up to 8 recent local scenarios.
No saved scenarios yet.
Profit result
Reverse Pricing SKU
Total fees
$11.85
Total cost
$62.01
- Order revenue
- $79.00
- Net profit
- $16.99
- Net margin
- 21.5%
- ROI
- 27.4%
- Break-even price
- $59.01
- Target price
- $83.60
Profit simulator
Convert the current SKU into a health score, then apply price, cost, and ad-cost scenarios directly to the form.
SKU health score
86
Healthy
Pressure drivers
Target marginAd cost
Reduce product cost 10%
Model supplier negotiation, packaging optimization, or better order volume.
Net profit lift
+$1.83
Projected margin
23.8%
$18.30 -> $16.47
Reduce ad cost 10%
Model tighter bids, stronger creatives, or lower paid acquisition per order.
Net profit lift
+$0.95
Projected margin
22.7%
$9.50 -> $8.55
Operating insights
Deterministic recommendations from the current inputs, target margin, and channel comparison.
Raise price or reduce cost
Target price is $83.60, leaving a $4.60 gap.
$83.60
Channel switch opportunity
TikTok Shop leads by $14.07 in net profit.
TikTok Shop
Fee breakdown
Product + packaging$18.30
23.2% of price
Fulfillment cost$5.85
7.4% of price
Freight + shipping$14.01
17.7% of price
Ad cost$9.50
12% of price
Return reserve$2.50
3.2% of price
Marketplace fee$11.85
15% of price
Payment fee$0.00
0% of price
Fixed transaction fee$0.00
0% of price
Target profit price
The reverse price includes marketplace rate, payment rate, and fixed transaction fees in the target margin.
Target price
$83.60
Target net margin: 25%
Fee formulas
Every result keeps the core formulas so the margin story can be checked by operators, buyers, or partners.
Marketplace fee
$79.00 × 15% = $11.85
Payment fee
$79.00 × 0% = $0.00
Total fees
$11.85 + $0.00 + $0.00 = $11.85
Total costs
$18.30 + $5.85 + $14.01 + $9.50 + $2.50 + $11.85 = $62.01
Net profit
$79.00 - $62.01 = $16.99
Break-even price
($50.16 + $0.00) ÷ (1 - 15%) = $59.01
Target price
($50.16 + $0.00) ÷ (1 - 15% - 25%) = $83.60
Fee rule version
Amazon US baseline
Rule version: GJ-FEE-US-2026-06
Market
US · USD
Reviewed
2026-06-30
Official sources
Assumptions
- Uses Amazon US Home and Kitchen referral fee baseline of 15%.
- FBA fulfillment, storage, inbound placement, low-inventory, and returns are kept as editable seller cost inputs.
- Amazon referral minimums are not added as fixed fees for orders where the percentage fee is higher.
Channel profit comparison
Use the same SKU price, product cost, and return reserve with each channel preset for fees and fulfillment.
RankChannelProfitMarginFees
#1
TikTok Shop
BestTikTok Shop profit calculator
$31.06
39.3%
$4.74
#2
Etsy
Etsy fee and profit calculator
$29.05
36.8%
$7.96
#3
Shopify
Shopify profit margin calculator
$28.36
35.9%
$2.59
#4
eBay
eBay fee and profit calculator
$24.36
30.8%
$11.14
#5
Amazon
Amazon FBA profit calculator
$16.99
21.5%
$11.85